Brand guidelines & styleboards
Official V2.0 guidelines board ? construction, colors, type, usage and applications ? plus identity styleboards.
Brand logo
Primary vertical lockup and emblem mark.
Primary vertical lockup
Symbol / icon only
Horizontal wordmark pattern for headers and stationery.
Brand logo variations
Use the approved colorway for the background. Prefer full color on light; reverse or mono for constrained print.
App icon ? indigo tile
App icon ? light tile
Favicon 16 ? 32 ? 48
Brand color palette
Deep Indigo + Marigold Gold lead the system. Light Neutral for surfaces. Charcoal for reading text.
CMYK 100,86,0,4 ? Pantone 281 C
CMYK 0,38,91,0 ? Pantone 1375 C
CMYK 4,2,0,0
CMYK 78,64,51,56
Deep Indigo print: CMYK 100, 86, 0, 4 ? Pantone 281 C ? White: #FFFFFF
Brand typography
Primary ? Montserrat
Headings, UI, labels, wordmark companion text. Weights: 700 hero ? 600 subheads ? 500 labels.
Venture Private Limited
Secondary ? Lora
Tagline and selected editorial quotations only. Avoid for navigation or long UI labels.
Body / UI: Inter Regular 400 / Medium 500 ? 16?18 px.
Brand elements
Service icons in Deep Indigo with Marigold accents ? for web, decks and collateral.
Brand applications
How the identity lives on stationery, apparel, signage, vehicle and digital surfaces ? from Brand Guidelines V2.0.
Stationery
Business cards 85?55 mm, A4 letterhead, DL envelopes ? horizontal lockup preferred.
Apparel & merch
Polo, tee, cap, mug, notebook, book cover ? emblem or mono lockup.
Signage & vehicle
Office sign, van wrap, social banner ? clear space always.
Construction, clear space & usage
Clear space X
Equal to the height of the sun / origin point on all sides.
Construction & size
Mark is 1:1 ? sun ? 22% of height, A-frame ? 78%.
Print: 20 mm wide
Digital: 80 px wide
Favicon: symbol-only at 16 / 32 / 48 px
Backgrounds
Use on white, light neutral, deep indigo (reverse), gold (reverse), charcoal (reverse), or photography with a clear quiet area.
Incorrect usage
Do not stretch or distort, change colors outside the palette, add glow/shadow/effects, rearrange mark and type, or place on busy backgrounds.
